Day 1 INTEGRATION & VALUE CREATION Track
10:30AM Using Innovation as a Differentiator
11:00AM Using AI to Power Innovation: Unpacking Risks and Opportunities Innovation executives are under enormous pressure to deliver on AI initiatives for their companies and integrate AI into their day-to-day practices. AI evangelists claim that it’s a magic bul- let that will save time, improve outcomes, and enable deeper understanding of innovation processes, but is AI too good to be true? With the technology moving so quickly, it’s hard for leaders to sort through the hype and understand what’s real. This talk digs into the risks, opportunities, and pitfalls of using AI in inno- vation processes, uses the Lux AI Application Selection Frame- work to identify the most impactful use of AI in innovation, and builds a roadmap for innovation leaders to begin their imple- mentation journey. From the Author of “Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies,” this session dives into how harnessing emerging technology and un- derstanding audience behavior can revolutionize your business. We’ll explore the paradox that old models often need innova- tion, but what’s new is often old. We’ll discuss how engagement and experience are overused terms, yet often misunderstood in practice. Ultimately, you’ll leave with a better idea of how to offer truly unique value to your audience. • Unpacking old business models • Realizing new business models in distinct areas of engage- ment • Competing on the breadth of the consumer experience • Driving a value proposition distinct from the competition
Jonathan Stringfield PhD, VP, Global Revenue & Business
Planning, Microsoft
Anthony Schiavo Senior Director & Principal Analyst, Lux Research
FEI25 • 45
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