Day 1 EXCELLENCE & BEST PRACTICE Track (continued)
2:45PM Innovation Insights for Future Growth Delve into the power of data-driven insights to fuel future growth and innovation. Move beyond traditional analytics and focus on: • Holistic Consumer Understanding: Leveraging existing data sets to gain a comprehensive view of customer behavior, motivations, and needs. • Bridging the Say-Do Gap: Analyzing pre-, mid-, and post-campaign data to uncover discrepancies between stated intentions and actual actions. • Ecosystem-Level Analysis: Integrating data across the business eco- system to understand how customers interact with media, perceive categories, and make purchasing decisions. • Privacy-Preserving Collaboration: Exploring the “data clean room” concept to enable secure data sharing and collaboration with exter- nal partners without compromising sensitive information. Attendees will learn how to extract actionable insights from diverse data sources, foster data-driven decision making, and unlock new op- portunities for innovation and growth. 3:45PM Spotting High-Impact Use Cases & Rethinking What’s Possible At The Front-End No two innovation pipelines look the same—especially at the front end, where ambiguity thrives and the rules are still being written. So how can Technology and AI make a real impact where it matters most? Join Erica Norton, insights leader at The Hershey Company, for an energizing fireside chat on how AI is transforming different types of early-stage innovation—from product development to category creation and beyond. Packed with real-world examples and action- able insights, this session will help you spot high-impact use cases and rethink what’s possible at the front end of your innovation process.
Su-Feng Kuo Sr. Director, Global Clients Insights & Analytics, Visa
Erica Norton Sr. Director Consumer Insights, The Hershey Company
Tim Joyce Principle, ZS
4:15PM 1:1 Starter Meetings
Expand your network of innovation experts and corporate changemakers through quick 1:1 starter meetings. Rapidly explore each other’s abilities and continue the conversation during the next break, cocktail or meal.
44 • FEI25
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