2:15PM Driving An Effective, Insight-Driven Innovation Pipeline For CPG You’re a fast-growing CPG company that has nailed your prod- uct offerings. Consumers and retailers are eating up what you stand for and the quality of your products (quite literally!). But what happens next? How do you develop an insights-led ap- proach to white space exploration that doesn’t just give you di- rection, but validated concepts to fill the pipeline? In this session, Dig Insights’ EVP of Trends & Innovation Erin Mays will walk you through our approach to trends-led innovation research. You’ll walk away with: • A step-by-step guide to turning trend territories into validated concepts • How and when to integrate consumer, business, and market insights into your innovation work • Real examples of CPG products that have been developed via our framework, and why they work Discover how this actionable case study demonstrates the pow- er of person-solving through human-centered design to identify value and ROI in any initiative. • Identifying the optimal timelines for a given initiative to ensure optimal outcomes • Creating myriad means to measure value in research and con- cept evaluation (or in any sort of development) • Discovering the true value for each ecosystem partner through dynamic interactivity • Employing techniques to explain the process, value and reali- zation to each ecosystem partner • Balancing the needs of ecosystem partners to ensure ROI of any given initiative 1:45PM Value Identification & Realization Through Human Centered Design This case study explores a common challenge: innovating around legacy technology. Faced with an inflexible system, the team meticulously tested and quantified the value of each com- ponent to unlock new possibilities.
Nicole Parks Senior Principal Human Centered Design Strategist, Medtronic
Erin Mays, EVP of Trends &
Innovation, Dig Insights
FEI25 • 41
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