Day 1 EXCELLENCE & BEST PRACTICE Track
10:30AM Engaging Deliberate Rapid Prototyping
Tammy Butterworth Product Innovation Director, Welch’s Paige Palmieri Innovation Sr Scientist, Welch’s Sarah Princehorn Transformational Innovation Manager, Welch’s
Brian Leslie Interim Head, Transformational Innovation Christian Lavoie Senior Manager, Consumer & Market Insights, Welch’s Heidi Hitchen, Senior Manager, Consumer Insights, Welch’s
Watch the Full Interview »
Explore this dynamic approach to innovation, emphasizing the power of collaborative, cross-functional teams. We’ll delve into strategies for aligning diverse perspectives from prod- uct innovation, development, insights, and marketing to accelerate the prototyping process. Discussion will center on:
• Early-stage alignment: Establishing a shared vision and clear objectives before concrete plans exist. • Strategic stakeholder engagement: Identifying key players and crafting compelling narratives to secure buy-in. • “Last question first” methodology: Understanding
• “Quick win” focus: Demonstrating value and main- taining momentum without being hindered by data limitations. • Data-informed decision making: Balancing the need for speed with leveraging available data to inform prototyping choices. • Expanding influence: Scaling the rapid prototyping mindset across internal and external ecosystems.
ultimate goals to guide prototyping decisions.
Expect lively interaction, real-world examples, and actionable takeaways for imple- menting deliberate rapid prototyping within your own organization.
11:00AM Emotional Connection: Why GenAI Needs Con- tinuous Insight Into Real Human Behavior In this thought-provoking session, Dr. Aaron Reid examines the promise and pitfalls of using synthetic data in new product development. With the rapid adoption of GenAI models, emotional insights are increas- ingly valuable. Discover how continuous sampling of real human desire through automated behavioral science, reveals hidden attitudes, en- hances predictive accuracy and accelerates innovation.
Aaron Reid, Ph.D. Founder & CEO, Sentient Decision Science
• Learn how AI and implicit technology uncovers whitespace opportunities and reduces risk— identifying unmet consumer needs and hidden drivers of choice • Investigate the power of continuous testing in innovation, elevating message performance, ac- celerating learning, and optimizing new product launch campaigns
• Explore how AI is reshaping market research, delivering deeper insight into human motiva- tion and driving smarter, more impactful brand decisions • Discover how Insights roles will increase, not decrease, in value as Generative AI models are adopted by brands
FEI25 • 41
Powered by FlippingBook