Day 1 Strategy & Transformation Track (continued)
2:45PM Activating Emotional Innovation
Craig Dubitsky founder+ceo, happy®
Craig Dubitsky is an innovator with a prov- en track record of reinventing customer experiences. By incorporating emotional innovation into branding and product de- velopment, he effectively solves customer problems and elevates outcomes. In this session, Craig will share his expertise and insights, covering: • Defining innovation: Realizing technical innovation only occurs when hearts and minds are involved
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• Bringing new to life to an organization by manifesting an idea and making it real • Reviewing lessons learned from challenger brands being acquired by large corporates • Achieving emotional innovation by learn- ing to solve for the area ‘under the curve’
4:15PM From Taproom to Test Market: How Lagunitas Brews Innovation with Consumer Insights In a category steeped in tradition and crowded with competition, La- gunitas Brewing Company stands out by doubling down on innovation rooted in deep consumer understanding. Join Heather Corker, Senior Consumer Insights and Data Strategy Manager at Lagunitas Brewing Company and Phil Winkelman, VP of Customer Success at Suzy for a session showcasing how Lagunitas uses consumer insights to successfully test and launch innovations. Heather will reveal how Lagunitas is build- ing the future of beer without losing sight of its identity. This session is a must attend for anyone navigating change while staying true to their brand’s soul.
Phil Winkelman VP Customer Success, Suzy
Heather Corker Senior Consumer Insights and Data Strategy Manager, Lagunitas Brewing Company
40 • FEI25
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