Day 1 INTEGRATION & VALUE CREATION Track
10:30AM Using Innovation as a Differentiator
From the Author of “Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies,” this session dives into how harnessing emerging technology and un- derstanding audience behavior can revolutionize your business. We’ll explore the paradox that old models often need innova- tion, but what’s new is often old. We’ll discuss how engagement and experience are overused terms, yet often misunderstood in practice. Ultimately, you’ll leave with a better idea of how to offer truly unique value to your audience. • Unpacking old business models • Realizing new business models in distinct areas of engage- ment • Competing on the breadth of the consumer experience • Driving a value proposition distinct from the competition
Jonathan Stringfield PhD, VP, Global Revenue & Business
Planning, Microsoft
11:00AM Partner Session
We’re leaving a bit of breathing room in the agenda to ensure that late-breaking sessions can be placed. Please contact eliza- beth.hinkis@informa.com or check back for session details.
Firstname Lastname Title, Company
FEI25 • 39
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