Day 1 EXCELLENCE & BEST PRACTICE Track (continued)
2:45PM Innovation Insights for Future Growth Delve into the power of data-driven insights to fuel future growth and innovation. Move beyond traditional analytics and focus on: • Holistic Consumer Understanding: Leveraging existing data sets to gain a comprehensive view of customer behavior, motivations, and needs. • Bridging the Say-Do Gap: Analyzing pre-, mid-, and post-campaign data to uncover discrepancies between stated intentions and actual actions. • Ecosystem-Level Analysis: Integrating data across the business eco- system to understand how customers interact with media, perceive categories, and make purchasing decisions. • Privacy-Preserving Collaboration: Exploring the “data clean room” concept to enable secure data sharing and collaboration with exter- nal partners without compromising sensitive information. Attendees will learn how to extract actionable insights from diverse data sources, foster data-driven decision making, and unlock new op- portunities for innovation and growth.
Su-Feng Kuo Sr. Director, Global Clients Insights & Analytics, Visa
3:45PM 1:1 Starter Meetings
Expand your network of innovation experts and corporate changemakers through quick 1:1 starter meetings. Rapidly explore each other’s abilities and continue the conversation during the next break, cocktail or meal.
4:15PM Session Provided by ZS Check back for session details.
Firstname Lastname Title, ZS
4:45PM 1:1 Starter Meetings
38 • FEI25
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