Day 1 EXCELLENCE & BEST PRACTICE Track (continued)
11:30AM Taking a Lead on Emerging Technology
Organizations are consistently challenged to proactively embrace emerging technologies and lead disruption from within. By acknowledg- ing calculated risk as essential for staying ahead of the curve this session exlores:
Sebastian Osswald Director, Emerging Technologies Lab, Miele
• Self-disruption as a strategy: Minimizing external threats by actively challenging internal norms and processes. • The synergy of technological and orga- nizational innovation: Driving progress through parallel advancements in both areas. • Navigating the complexities of emerg- ing technology integration: Adopting a flexible, adaptable approach to overcome challenges. • Breaking free from rigid corporate struc- tures: Fostering a mindset that prioritizes agility and creative problem-solving.
• Prioritizing impact: Identifying areas within the innovation cycle where emerg- ing technologies can deliver the greatest value. • Storytelling through stakeholder per- spectives: Showcasing the benefits of emerging technology adoption through real-world examples. • The urgency of staying ahead: Emphasiz- ing the long-term consequences of falling behind in the adoption of emerging tech- nologies. Attendees will gain valuable insights and practical strategies for driving innovation and navigating the evolving technological landscape.
12:30PM A Real-World Approach to Building Products That Matter
Learn our structured process for driving purposeful innovation in today’s era. Create impactful products that meet customer needs and align with your brand strategy.
Lauren Collier Chief Experience Officer, Finch Brands
1. Customer-Centric Innovation: Discover customer-centric innovations that improve daily life. Learn from case studies highlighting audience insights’ role in creating successful products. 2. Strategic Alignment: Discover the value of aligning innovations with brand identity. Learn to expand strategic brand frames for new opportunities while preserving core essence. 3. Market Viability: Learn to evaluate category success potential to prioritize innovation efforts toward areas with maximum opportunity. 4. Collaborative Ideation: Engage in our co-creation method merging teams and custom- ers. Join Bounce-and-Build ® sessions for creativity and collaboration. 5. Validation and Activation: Learn real-world concept validation and activation strategies, including brand identity and go-to-market techniques. What You’ll Learn: 36 • FEI25
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