Day 1 Strategy & Transformation Track
Phil Sage shares how his Design Innovation team operates at the core of discovering, building innovation pipelines designed to transform and future-proof the company’s portfolio, operating at the intersection of insights, R&D, and strategy—ensuring innovation efforts are not only visionary but deeply connected to human-centered problem to solve, business needs and execution. Phil highlights the importance of rapid embrace and accelerating the use of AI across the creative innovation process—driving both speed and precision in decision-making. Phil also shares examples on consumer problem-solving, spread across short, mid, and long-term innovation ambition, underscoring the role of creative intelligence in shaping pragmatic, incremental and break- through opportunities. An ability to deliver tangible impact today while simultaneously uncovering and cultivating new islands of growth for the future” Phil has a 20+year reputation in building Front End Innovation teams, which drive incremental growth, through the strength of interdisciplin- ary partnership, and focus on balancing innovation risk and granular execution. 11:00AM Taste, Touch, Feel: Experience 4 Cultural Shifts That Will Impact Your Business In this interactive session, Dig Insights’ trend strategists, researchers, and technology experts will walk you through an experience for the senses that doubles as a lesson in futureproofing your business. We’ll bring to life the 4 cultural shifts that are set to disrupt every consumer category through an interactive ‘Experience Menu’. Then we’ll teach you how to take action, armed with this knowledge, to build an effec- tive innovation pipeline for your specific business. You don’t want to miss this one! 10:30AM Transformative Innovation: Bridging Insights, R&D, and Strategy in the AI Era
Phil Sage Senior Director - Design & Innovation, N.A, PepsiCo
Sarah Polansky VP Trends & Innovation, Dig Insights
36 • FEI25
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