Day 1 EXCELLENCE & BEST PRACTICE Track
10:30AM Engaging Deliberate Rapid Prototyping
Tammy Butterworth Product Innovation Director, Welch’s Paige Palmieri Innovation Sr Scientist, Welch’s Sarah Princehorn Transformational Innovation Manager, Welch’s
Brian Leslie Interim Head, Transformational Innovation Christian Lavoie Senior Manager, Consumer & Market Insights, Welch’s Heidi Hitchen, Senior Manager, Consumer Insights, Welch’s
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Explore this dynamic approach to innovation, emphasizing the power of collabora- tive, cross-functional teams. We’ll delve into strategies for aligning diverse perspec- tives from product innovation, development, insights, and marketing to accelerate the prototyping process. Discussion will center on: • Early-stage alignment: Establishing a shared vision and clear objectives be- fore concrete plans exist. • Strategic stakeholder engagement: Identifying key players and crafting compelling narratives to secure buy-in. • “Last question first” methodology: Understanding ultimate goals to guide prototyping decisions. • “Quick win” focus: Demonstrating value and maintaining momentum without being hindered by data limitations. • Data-informed decision making: Balancing the need for speed with leverag- ing available data to inform prototyping choices. • Expanding influence: Scaling the rapid prototyping mindset across internal and external ecosystems. Expect lively interaction, real-world examples, and actionable takeaways for imple- menting deliberate rapid prototyping within your own organization.
11:00AM Partner Session
We’re leaving a bit of breathing room in the agenda to ensure that late-breaking sessions can be placed. Please contact elizabeth.hinkis@ informa.com or check back for session details.
Firstname Lastname Title, Company
FEI25 • 35
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