FEI25 Harvesting Innovation: OPEN

Day 1 Strategy & Transformation Track (continued)

2:45PM Activating Emotional Innovation

Craig Dubitsky founder+ceo, happy®

Craig Dubitsky is an innovator with a prov- en track record of reinventing customer experiences. By incorporating emotional innovation into branding and product de- velopment, he effectively solves customer problems and elevates outcomes. In this session, Craig will share his expertise and insights, covering: • Defining innovation: Realizing technical innovation only occurs when hearts and minds are involved

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• Bringing new to life to an organization by manifesting an idea and making it real • Reviewing lessons learned from challenger brands being acquired by large corporates • Achieving emotional innovation by learn- ing to solve for the area ‘under the curve’

4:15PM Session Provided by Suzy Check back for session details.

Firstname Lastname Title, Suzy

4:45PM Proxy Meetings: Small Group Problem Solving Meet with a group of like-minded individuals who are interested in collaboratively problem-solving on particular issues that remain in the way of advancing innovation within global business ecosystems. Check back for updates on specific organically developed real-time topics.

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