Day 2: AI, Data, Analytics & Insights Track PROXY MEETINGS (continued)
This session is designed for innovation, marketing, and strategy leaders who are rich in data but still fighting to drive action. We explore how to move beyond research delivery toward decision intelligence by framing the right questions, influencing commercial outcomes, and embedding insight in the moments that matter. It also looks at how AI can support this shift by accelerating scale and speed while keeping human insights at the center of strategy. 2:45PM PROXY MEETING 1: GAMMA From Insights to Decision Intelligence: Closing the Gap Between What We Know and What We Do: Why insights leaders struggle to impact the P&L and how to fix it
Suann Griffin Former Senior Director, Insights Serta Simmons Bedding
Day 2: Customer 2030 & Future Trends track PROXY MEETINGS
Agile launch strategies that prioritize customer engagement are critical. This session explores how to achieve differentiation by focusing on cost-effec- tive, learn-moment decisions, and ensuring future needs remain relevant. It emphasizes balancing risk and benefit and leveraging AI to frame unbiased questions. This is timely due to rapid market shifts and evolving customer expectations. Arvind Balasundaram, with his extensive experience in driving innovation and strategic growth, is uniquely positioned to guide participants in realizing tangible value through feasible innovation. 2:45PM PROXY MEETING 1: ALPHA Feasible Innovation: Realizing Value In An Ever-Changing World Of Relevance & Engagements
Arvind Balasundaram Executive Director, Commercial Insights & Analytics, Regeneron Pharmaceuticals, Inc.
• Diving into launch excellence to gain differentiation • Understating that a future customer job in a learn-moment decision is less costly • Realizing how to make a future need relevant and highly engaged for a physician or other end-target
• Ensuring you don’t over-pronate on risks as opposed to benefits • Framing the right questions utilizing AI to avoid bias
30 • FEI25
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