Day 1 Key Sessions
8:30AM Rogue Mindset: Aligning The Innovation Capability With Business Strategy Conceived of by Tammy Butterworth at the 21st FEI: Front End of Innovation, the ROGUE MINDSET is a new project that champions an unconvention- al approach to decision-making and innovation. It emphasizes resilience, openness to unconventional ideas, grit, unwavering curiosity, empowerment and communication. The Rogue Mindset Approach released on the Con- nectMe app at the end of April showcases: • How innovators and changemakers have been in- spire & empowered to embrace the ROGUE Mind- set. • Practical insights and tools for cultivating the ROGUE Mindset. • The fostering of a global dialogue on the impor- tance of unconventional thinking. • The building of a community of innovators who embody the ROGUE Mindset. • The alignment of Innovation with Business Strategy by turning ‘outside’ ideas into ‘inside’ strategy
Lend your voice to the Rogue Mind- set report being released in April. Answer the questions to the right by taking a few minutes to complete the Rogue Mindset form:
Add Your Voice Now
SPEAKERS
Tammy Butterworth Product Innovation Director, Welch’s
Brigette Wolf CMO, MyMochi
Lisa Sanchez Vice President R&D, The Procter & Gamble Co.
Scott Ehrlich Chief Innovation Officer, Head of Corporate Strategy, Sinclair Broadcast Group
Craig Dubitsky Founder+CEO, happy®
8:50AM Rogue Mindset Roundtables
R
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The framework currently defines ROGUE as:
Resilience and Adaptability
Openness to Unconventional Ideas
Grit and Determination
Unwavering Curiosity
Empowerment and Communication
In a Chatham House Rules environment, these Roundtables put the Rogue Mindset Ap- proach to work. After reviewing the Approach on the app in advance of the event, you and your interdisciplinary colleagues share thoughts, use cases and case studies of the current state of the applied Rogue Mindset.
28 • FEI25
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