Diving into Digital Marketing for YOUR Program.
Marketing Minute
Passion SHARE YOUR
Digital Menu Boards! Don’t just tell students what’s for lunch, show them with attractive
students see out in retail. Market to students the same way their favorite restaurants do! Shoutout to Natomas USD Nutrition Services “Instagram Worthy” Food! You may think maintaining an Instagram account sounds tedious and like more work, but it’s really as simple as snapping a photo and posting with a simple click or two.
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digital menu boards.
Short staffed? No time for digital marketing? We get it! Show off your program by taking photos
part two
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Let the world see your passion for your program!
in your kitchens, of your lunch trays, food and students and share them with your district communications department to be shared on district social media or in newsletters. Digital Data Free social media insights are the best! That’s right, social media platforms will have free analytics tools for you to use to measure your success. Facebook
Mobile Ordering! Students are using technology to make everyday tasks
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easier. Some favorite tech tools include mobile payments and online ordering. Offer your customers a contact-less experience with a program like Nutrislice mobile ordering.
will even break down who’s engaging with your content; including what time they’re engaging, their age and location! Some things to consider when analyzing digital data are: Post Reach Engagement Shares Page Views Audience Demographics That’s a wrap on digital marketing for your school nutrition program! “Marketing is no longer about the stuff that you make but about the stories you tell.” -Seth Godin This makes your audience more likely to engage with your content because they don’t have to leave your page. Final Pro Tip Upload video directly to Facebook instead of posting a video link from another page (YouTube, Vimeo, etc.)
The 5D’s are:
Digital Devices Digital Platforms Digital Media Digital Data Digital Technology
In this issue, we’ll cover how the effects of COVID-19 have forced businesses to adapt into a digital space, and how it’s actually beneficial for marketing. Specifically, we will cover digital technology and digital data.
Above: Example of Instagram Polls. Top & Bottom Right: InstagramWorthy Food Posts from Natomas USD Nutrition Services
Digital Marketing Pro Breanna Gustafson
Digital Technology COVID-19 has changed the way we communicate, that’s for sure! From paperless menus to QR code scans and mobile ordering, we’re in a time of transition into a digital world. Digital technology has changed the way we market to our customers. Here are five easy ways you can use digital technology to market to your students!
Hey, there! It’s me again! Let’s dive into part II of digital marketing for your program! In case you missed it, we covered part 1 in the January edition of Served Digizine.
Breanna is the Director of Marketing at NxtGen Network and likes to refer to herself as the journalist for K-12 foodservice. Breanna’s story in K-12 Marketing started in 2018. Breanna filled Lee County’s first marketing role for Food & Nutrition Services in Fort Myers, FL and worked with her team to build a nationally recognized school foodservice brand. Breanna’s undergraduate degree is in Communications with a concentration in Film, Video, and Media Studies and she currently attends Southern New Hampshire University working on her Master’s degree in New Media & Marketing. Breanna specializes in brand storytelling through multimedia platforms. To start telling your school nutrition story, contact Breanna at breanna@nxtgennetwork.com
Digital Marketing is My Passion!
It has allowed me to grow into the professional I am today,working with school districts andmanufacturers across the country to tell their story. No matter what setting you’re working in, understanding the “5D’s” will help you grab and hold the attention of your customers.
Use Instagrampolls! This is an easyway to engage with your students and get real time feedback. Post “Instagram Worthy” Food! Yep! That’s a term and Gen Z will eat up (literally). Model what
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Breanna Gustafson NxtGen Network
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