37 INNOVATION
SPENDS & TRENDS REPORT
TALENT
For what new titles/skill sets are you hiring for?
With Technical and UX/UI being the top skill sets, one might assume that lower-level, tactical support is needed for the iterative innovation the business demands. Business Development and Design Thinking point to higher-level folks. The fact that None is so prominent might mean folks aren’t so confident in the fact that budgets will actually rise. Or it might mean, with goals not aligned- inertia is the most cogent approach to this moment in time.
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