33 INNOVATION
SPENDS & TRENDS REPORT
“...it sounds like they’re currently motivated and yet frustrated that they can’t get their new products to market.”
they’re in a brand function as well. But, it sounds like they’re currently motivated and yet frustrated that they can’t get their new products to market. Folks in innovation tend to be intrinsically motivated; they like tough problems, they feel a lot of passion for new solutions and so forth. So, I think, the opportunity here is for the organization to keep those folks engaged so that they can continue to deliver and channel that engagement so that they can make a real impact on the business. The questions being asked through these results are, ‘How do we get to our new normal?’ and ‘What is that going to look like?’ Overall, I think my innovation leader colleagues can feel good that others are struggling with some of the same issues that they may be facing.
That it’s the budget, it’s the time, it’s the short versus the long term. I think those are the things that we should have seen and we did.
Gail Martino Senior Program Leader, Unilever
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