23 INNOVATION
SPENDS & TRENDS REPORT
SPEND: Next Six Months
For the next six months, how do you expect innovation spend to change?
Insights is the biggest expected growth area of spend over the next six months. This is good news considering Zeinab Ali’s commentary. Interestingly this finding showcases crossover with our Insights Spend & Trends Report findings where the biggest area of focus currently for Insights leaders is to, “support the product development & innovation teams.”
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