SPEND
SPEND: Last Six Months
How has innovation spend changed over the last six months?
“Innovation strategy,” and
“business model innovation” have seen the biggest increases in spend over the past six months. But at the same moment the community is noting not enough time given to breakthrough innovation being seen as one of the biggest threats on threats page, coupled with “Balancing short- term innovation vs. long-term thinking, along with “business resistance to change” on the weakness page, for innovation strategy and business model innovation to be getting the biggest increases in budget seems like consultancies must be getting in on the budget action.
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