21 INNOVATION
SPENDS & TRENDS REPORT
Where is the majority of your time spent?
The community reports a 60/40 split in favor of incremental innovation vs. breakthrough innovation through the pandemic and to the moment. That said, the majority of time spent by the community is on Breakthrough/Transformational innovation. This seems to be counterintuitive. If COVID changed the mindset/ way of operating to focus on incremental innovation, why would the majority of time spent by the innovation function be on breakthrough/transformational innovation. Of course more time needs to be spent on breakthrough/transformational innovation to make it come to fruition, so that could be a reasonable factor in what seems like a conflicting set of metrics. Though if this is actually an issue, it could speak to the mixed State of the Function results in State of the Function . It could also speak to the fact that there’s a possible encroachment into the innovation function by consultants. See strengths and spend for metrics that speak to that possibility.
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