19 INNOVATION
SPENDS & TRENDS REPORT
“You’ve got to create the atmosphere and create space and time for your people and manage up to ensure the plug doesn’t get pulled on the long-term because you’re delivering on the short term.”
Balancing short-term and long-term is typically cited as a significant weakness. But the fact that these results show it as a significant weakness along with the fact that ‘innovator burnout is not a significant threat,’ - that does not make sense, that does not jive. The nature of the expectations by the businesses that are funding innovation is that they always expect it to happen quickly, and the long term stuff takes a long time. They are always willing to pull the plug on the resources if they don’t get their results quickly. You always feel like you are under a clock to innovate. It happens with creativity too. People say, “Okay, create. Come up with ideas. Come on.” But people will just freeze. You’ve got to create the atmosphere and create space and time for your
people and manage up to ensure the plug doesn’t get pulled on the long-term because you’re delivering on the short term.
Navin Kunde Associate Director, Head of Open Innovation The Experience Collaborative, Clorox
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