17 INNOVATION
SPENDS & TRENDS REPORT
What is your biggest challenge when working with: INTERNAL PARTNERS
Time and money. Those are the biggest issues facing innovation leaders when it comes to working with internal partners. Expectations seem to be either unrealistic or not being effectively managed. Growth is nestled in there- that is the outcome that the business and innovation team are both gunning for, but on which they don’t seem to be aligned.
EXTERNAL PARTNERS
Goals not being aligned points to the growth hypothesis above. Resistance to change likely means core change. The business is asking for iterative innovation- short term wins. But the innovation team is attempting breakthrough innovation- without enough time for new ideas. Goals are certainly not aligned.
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