15 INNOVATION
SPENDS & TRENDS REPORT
“We’re seeing a much more collaborative, transparent and digital near future where everyone throughout the organization is more engaged in innovation.”
mindset, capabilities, and leading practices as well as learning and training, so that everyone in the organization can speak a common language, understand the best possible opportunities, and is empowered to make an impact in their regional market realities. Leveraging the right set of capabilities and digital tools is critical for an organization to better engage people and drive more impact in the market, and to meet new priorities, such as sustainability goals. These concepts have been discussed for a long time, but companies are recalibrating, resetting how they are doing it and looking to streamline some of the classic innovation approaches and processes. We’re seeing a much more collaborative, open, and digital near future where everyone throughout the organization is more connected in innovation as a core lever to drive transformation.
differentiated and innovative use cases. These use cases are developed and selected on what can make a significant difference for the business in the market and what are the right means accelerate development of new products and services and their launch into the market.
The third key area is about scaling. The focus is on scaling the required
Daniel Krauss Director, Global Transformation Platform Leader EY
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