13 INNOVATION
SPENDS & TRENDS REPORT
What are the biggest threats to the Innovation function, in your opinion?
“Business only looking short-term,” and, “not enough time given to breakthrough innovation” are noted as the biggest threats. These are historically consistent points of view. That said, “innovator burnout” is seen by less than 20% as a weakness. If the business is only looking short-term and there’s not enough time given to breakthrough innovation- how can innovators not be experiencing burnout? This conflicts with possibilities other metrics uncovered within the Challenges.
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