FLAVORED MILK REINTRODUCTION PILOT
TEXAS & OKLAHOMA SCHOOLS REINTRODUCE 1% FLAVORED MILK
AFTER SALES DROPPED WITH FAT-FREE
CRITERIA FOR INCLUSION IN PILOT: • Schools that previously offered fat-free flavored milk • Schools committed to switching to 1% flavored milk
GOALS: TO UNDERSTAND & DOCUMENT THE IMPACT OF OFFERING 1% FLAVORED MILK ON: • Overall milk sales • Student participation in school meals • Student preferences and acceptance • Improve
SITUATION: Many schools removed flavored milk to reduce added sugars; however, this raised concerns about decreased milk consumption and its impact on students’ nutrition. Flavored milk in schools provides essential nutrients to support growth and development like calcium, vitamin D, potassium and protein with minimal amounts of added sugars. VISION: Create a scalable program to increase milk consumption by offering 1% flavored milk in schools. Leverage the preference for 1% flavored milk to boost overall milk consumption and student meal participation. Measure outcomes and share broadly with the industry.
student milk consumption
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NOURISH TO FLOURISH • 7
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