hot chocolate milk program pilot
HOT CHOCOLATE MILK PROGRAMS CAN BOOST PARTICIPATION AT
NDC and Chartwells Foodservice partnered to implement a hot chocolate milk program in multiple schools, serving HCM at least 3 times per week during breakfast and/or lunch. BREAKFAST AND LUNCH!
CRITERIA FOR INCLUSION IN PILOT: • Schools with adequate staffing and administrative support • Variety of geographies • Schools committed to serving HCM at least 3 times weekly SITUATION: The global hot chocolate market, valued at $3.8 billion in 2022, is projected to grow to $5.77 billion by 2030. Analysts attribute this growth to increasing consumer interest in nutritious foods and beverages. Hot chocolate milk (HCM) is particularly popular among students, with school districts reporting that it boosts meal participation and milk consumption. However, a large-scale pilot study to document these findings had yet to be conducted. VISION: Create a scalable national program to increase milk consumption by offering hot chocolate milk in schools. Leverage the popularity of hot chocolate milk to boost overall milk sales and student meal participation and develop a case study that documents the results to share with school nutrition professionals.
GOALS: TO UNDERSTAND & DOCUMENT THE IMPACT OF OFFERING HOT CHOCOLATE MILK ON: • Meals and a la carte sales and participation • Student and
staff acceptance and preferences
• Overall milk consumption • Operational
challenges and opportunities
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NOURISH TO FLOURISH • 39
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